The article examines the history of the introduction of the term "innovation" in the Kazakh land, explains its value. Also, the essence of innovative concepts through examples of Kazakh literature.
Currently, the concept of innovation is not only a professional term, it is the widespread word in the developing 21st century. The Latin word “innovation” that is the result of cultural researches, it has gone through Europe and came to the CIS countries, including the Republic of Kazakhstan. The word "innovation" has been widely used in the past five years in our country. The concept of innovation, which means the introduction of a single species in the culture of another country has remained in ethnography till nowadays for over three centuries, it shows the vitality of the concept.
The concept of "innovation" in different countries has different definitions, in some countries the term has been widely spread (the U.S., the Netherlands), and in countries such as Arabia, Japan can not be met. Therefore, to determine the relationship to the phenomenon of each country have been considered science educational, technical, political literature and publications, the concept of "innovation" has been given many definitions in Russia, Europe, CIS countries, Kazakhstan.
The word "Innovation" is a term which is commonly used in all industries, medicine, and technology. Now this word means "new, changed, according to the new" and it means that now there is a need for a "new, latest changes." The concept of innovation in our country has started to be used not only in the last five years, it's proven education reform and the facts of the industry's oral literature.
Until XXI century, the concept of innovation in the industry of Kazakh literature was used together with the word
tradition. In the world of the Internet in the dictionary «Wikipedia» notion of "traditions created and innovation" is defined as follows: "Tradition and innovation the concept of a bond and rebirth, renewal and heritage of literature and art, the relationship of the past and the future. The tradition consists of selected practices, procedures, attitudes and deep-rooted concept for centuries.
Innovation is the experience and the reward of previous years and is an important action of the search has a rich value that meets the level of his time, it goes out of range of the past and opens up opportunities for the future. It affects the development of civilization, born and developed in this way. Tradition and innovation being in a dialectical unity continues to old and new, evolving along with the story as the basis of production is subject to change. The legal relationship between tradition and innovation inherent in all material and spiritual culture, production and technology, philosophy, literature and art.Innovation it is always the result of high talent and Art, it increases the field of the development of literature and art. Tradition and innovation while maintaining the feature in the literature and art should meet the needs and requirements of the time. In connection with the change of life, social life, in connection with new concepts in human life generates new literature in their mind works. Here, the traditional methods are maintainedand there are new methods ofdescription, drawing, using words. Especially produced new tools for the provision of new and changing phenomenon. It is a sign of innovation in the literature. Tradition and innovation refers to the type and external change, and also refers to the intrinsic value of the content and makes it possible to present the idea and the national characteristics of the works in the new status. Innovation can be became embedded in the tradition of literature» [1].
Thus, with the advent of written literature we can say that the foundation of a new motive of manuscripts and writings of each epoch's poets and writers is innovation. For example, an innovation which has been introduced to the Kazakh literature by Abay Kunanbayev has settled as tradition. Abay in his works developed a deep sense of Kazakh poetry saved from excessive oratory, over-coloring. He realized the social and public significance, the place of the poet, raised the artistic genre to a new level, transformed the traditional oral literature, poetry, sent in a new direction. For example, in the work entitled "Kolenke basyn uzartyp" he writes, "He returned as a barking straying puppy." Thus, it compares the restless and anxious thoughts, sad mood with a puppy gone astray.[2, 46]. Abay was able to break the usual form of folk poem and was able to reflect how his native language is rich in his work. Due to the study of world literature, primarily as a result of the study of classical Russian literature, he opened the way of innovation in the Kazakh poetry. Developing poetry influenced the development of oral literature in the era of the Soviet regime.
In the works and literary publications distributed at the beginning of the twentieth century, the nature of innovation had a special place. Here we should distinguish two areas. At first, the Kazakh literature was durable and well-developed in the second half of the nineteenth century. The strong influence and deep footprints of tradition, distribution of literature of a religious nature which was significt for the laws of development of Eastern literature has reached a certain authority, has found peace of mind.
S.Seifullin brought a new contribution to the Kazakh literature. He is a strong change in the society described as a rapid ("Express"). Although Poetry of S. Mukanov by type of poems is old ("Bostandyk"), but by its ideological content and purpose it is new. The rhetorical tradition is skillfully used in works of M.Auezov, G.Musirepov, and thus they made a big innovation in literature.
Sultanmahmud Toraigyrov lived for only twenty years and devoted ten years of his life to literature and left a significant legacy of literature and his works represent one stage of his life. His first book was published only after his death in 1922. Before his works were published in unlimited publications and were distributed to the people. Songs and publications by title «Tusimde», «Bular kim?», «Kymyz», «Itarshyga», «Shekirt oyi», «Zhas Zhurek», «Nege zhasaimyn», «Alty ayak», were published. Work "Mene, alakai!" which was devoted to the publication of the newspaper "Kazakh" ('Kazak", 1913, March 1, № 4) clearly shows the civilian world of the writer. He writes: "These were hard times for the Kazakh people and the luckily for our nation in the early twentieth century the flag of the party was raised” and by this he shows that he expects a lot of good from the future. "Alash Uran" written by Sultanmahmud (1917) as the anthem hears ideas of national liberation. In general, all the poet's works were written in the early twentieth century and described the status, opportunities and directions of Kazakh oral literature of the time. His poem on the name "Adaskan omir" is a product of the Kazakh literature which is breathtaking. The poem "Kedei" is also interesting, and makes historical sense. The first novel written in verse called "Kamar Sulu" one of the leaders in realistic Kazakh literature.
Widely spread trend called "Kitaby akyndar" has started and is starting taking its place in literature. Now the development, direction, focus of the main characters of the Kazakh literature has moved in the direction of Russian culture and in the direction of news of modern science. In his publications, translated books and writings about the teachings, Magzhan Zhumabaev wrote without disguise about their views on knowledge based on science and his preference to highest European culture. Muhtar Auezov said «I admire Magzhan, I admire his Europeanism, his sparkle. Magzhan is a poet who has a great culture [3, 124]. Magzhan studied in Ufa, Omsk, Moscow. Valery Bryusov called him "the Kazakh Pushkin". «Magzhan is one of the strongest and highly educated heroes of Eastern culture», «Hairulla Mahmudov).
Innovation is the way that invites to get rid of the old routines of national literature, to get rid of outdated concept, innovation is the way that invites to move on demand of the time and era, to promote freedom by supporting the idea of new and innovative, to start moving in the direction of world development. Development and competition play an integral role on this way. Our literature is assessed properly and put forward important trends on the desire and taste.
Reference:
- Internet sites. mail.ru, wwwgoogle.ru, www.doklad.ru sites
- Kunanbaiuli A. Collection of essays. - Almaty, 2006. 46 p.
- Auezov M. The appearance of thought's. Almaty, 1998. 124-125
- Education and science. Encyclopedic Dictionary. Capital of 2008. 111-114