Philology

The article touches upon the peculiarities of sport news texts published on the Internet and determines some specific features of the language of the web media in the given area
, 2016

Мақалада ағылшын тілінде қолданылатын бейвербалды қарымқатынас құралдары мен дене қимылы арқылы қатынас орнатуға мүмкіндік беретін бірқатар етістіктер қарастырылады. Бейвербалды қарым-қатынас тілдік қатынасты толықтырып, адамдардың бірін-бірі дұрыс түсініп, қабылдауына ықпалын тигізеді. Бұл өзге мәдениет өкілдерімен қатынас орнататын шет тілін менгеріп жатқан студенттер үшін өте маңызды болып есептеледі. Қарым-қатынаста шет тілін түсініп қана қоймай, сонымен қатар, адамдарды толыққанды түсіну үшін олардың сезімі мен эмоциясын ұғына білуі қажет. 
, 2016

Combining science and humanitarian clusters of special educational programs within the elective course seems to be one of the most promising innovative techniques that can harmonize and significantly expand the professional competencies of graduates. The integrative approach in this case regard the study of language and literature in the aspect adopted Programme «Cultural Heritage» in the country, initiated by the President of Kazakhstan N. A. Nazarbayev and carried out by specialists of different industries and activities With this purpose in the educational program of a number of humanitarian and natural faculties of Al-Farabi Kazakh National University introduced an elective course «Kazakh language and literature», the aim of which is related to the direct needs and challenges of today. One of the priorities of the discipline is to acquire knowledge of international experience on environmental issues of cultural heritage. The base foundation course program is based on sections on the totality of the material and spiritual cultural achievements, the national heritage of the Kazakh people, first of all – the oral poetic tradition.
, 2016

This article discusses the problems of formation of terminological lexicography and its features in the professional sphere. As the object of study was chosen terminology in the field of logistics, as there was not unity of special lexis in the sphere. The article discusses the professional vocabulary, in particular, the formation of terminology in the field of logistics in Kazakhstan and problem use of borrowing in the professional vocabulary. Authors point out that most of terminological system in logistics consist of borrowings, especially from English. The practical analysis of existed terms in the logistic sphere of Kazakhstan gives the opportunity to classify special words according to its formation in Kazakh and Russian languages. Moreover, while studying and analyzing all the procedure of borrowedlogistic terminology, authors highlight phonetic, semantic, grammatical problems of term formation and its perspectives to study as a scientific issue.
, 2016
Investigation of the pitch accent of declarative statements of the kazakh language (on the basis of Praat programme)

In this article the pitch accent of spontaneous statements in the Kazakh language is considered. Here the phonetic analysis which is carried out on the rate of the main tone in intonational contours of statements is described. For research of intonation of the Kazakh language the computer programs such as Praat, Doing Phonetics by Computer for development and analysis of speech signals were for the first time used. Using the Praat program, the spontaneous narrative statements in the Kazakh language of the speakers the volume of an interval of pitch accent of the narrative sentences and the main types of tone in this pitch accent were determined. This program can be used to research the sound system of any language at the segment and supersegment level.
, 2016

In this article reviews the mechanisms, ways and the methods of the proxem verbalization and behavioral proxem in the language of art literature. On the anvil of the article, installed case of proxems, their role and position in the art language of Kazakh and Russian peoples. This is characterized by the verbal proxem of communicators, who are Russian and Kazakh native-speakers. This article based on the analysis of factual materials from artistic works of (M. Auezov «the way of Abay»).
, 2016

This article addresses the issue of verbal aggression in the modern media. We formulate a modern print media analysis of texts. The author notes that, along with descriptive and expressive means that perform positive tasks, periodically there are many publications with a negative valuation vocabulary injected negative emotions. Based on this analysis in the article are numerous examples taken from contemporary newspapers and magazines. The examples of the use by journalists of different images on the topic. The materials used in the paper are recommendations for those interested in linguistic methods, style, structure of modern journalism.
, 2016
Rational behind appropriate and inappropriate deviation from the idiom phrase norms

Any language is an artificial construction that constantly develops incorporating the changing realities. At the same time, languages accumulate pearls of wisdom in the form of idioms, which tend to stand throughout the ages and seem to be less flexible for changes in contrast to other word expressions. However, nowadays the globalizing world affects languages greatly universalizing them through trendy expressions, on the one hand, while the expanding journalism and scope of mass media resources establish a huge room for creativity when people attempt to modernize or reformulate some idiomatic phrases. The number of those people who try to match global ideas into the form of locally shaped idioms is growing; however, not all idiom-updaters are capable to make new versions attractive as they could «fall» into a rhythm, rhyme with purpose to enrich a particular stylistic coloring. In this regard, the article focuses on abnormalities, which may challenge the rationality and beauty of idiomatic phrases. Usage of ‘appropriate’ and ‘inappropriate’ deviations correspond to the terms of ‘relevant’ and ‘irrelevant’ ones, respectively, as well as to ‘justified’ and ‘unjustified’ deviations. The processes of globalization and localization are conceptualized in the term of ‘process of occassionalization’. 
, 2016

This article is about of the process of transliteration in adopting terms in the Azerbaijani language. There have been shown some examples about transliteration in the Azerbaijan language from English language. The aim of transcription is one: to complete the exact opposite of the word in original as the process of translating. But transliteration has more wide coverage than that one. It consists original recording of the items, their pronunciation at the same time pronunciation and writing in accordance with the laws of the adopted language. In this case, it is affected to the pronunciation of the word in accordance with the rules of pronunciation of translated language. Transliteration is used when the languages have different graphics system, but in transliteration letters or graphics units of these languages can be able to adapt to each other. To make possible to implement the transformation process between languages is accordance with the relevant conformances.
, 2016

This article considered the explication of the image in the creation works of Bakhyt Kairbekov. Steppe image is regarded as defining category in the formation of Turkic mentality, which had an impact on all levels of perception of the world and of human life – natural and cultural, rational and emotional, conscious and unconscious, individual and community. The author notes that this image prevails in the book «Native grass», seen in the lyrical essay appears in translations of Gafu Kairbekov, O. Askar, T. Abrahmanova and other poets. Steppe is conceptualized as the motherland of the poet’s father, the impressions of childhood and adolescence, Fatherland, homeland. In an effort to convey full feelings in the description of the steppe landscape, poet, at the same time, can not conceal the ambivalence to the native image. Poet’s roots tied to the land of the fathers, steppes, where his ancestors had roamed for centuries. But with all of this, he feels like a city man, brought up under the influence of other cultures, to get education in their native language. Perhaps that is why the image of the Steppe in the early and later works are not the same, is imbued with different keys and thoughts, increasingly deepening over time.
, 2016