Статьи, год 2015

The article stresses the need to use online tools for 'bringing culture' into the classroom in a non-native envi­ronment. From a long list of multimedia tools we have suggested Prezi as a valuable teaching tool to use in and beyond the classroom as it gives students 'ownership' for their learning and develops creative skills. The instructions and benefits of employing the presentation tool in foreign language learning. Moreover media and information literacy education is regarded as a tool for achieving students' intellectual and creative per­formance in light of increased availability and new uses of mass media and communication. The author con­cludes the paper by saying that, along with the expansion of multimedia tools, research and practice should be constantly encouraged to improve our understanding of all aspects of the use of the tools in various contexts.
2015

The article discusses the issues of introducing a multilingual component into the process of foreign language teaching in Russian Non-Linguistic University. The author combines the concept of multilingualism with the unique position of English and tries to harmonize their co-existence in the trilingual experimental workbook «Multilingual Guide to the English Speaking World», which changes the traditional approach to the study of Foreign Languages by implementing simultaneous multilingual immersion into English, German and French. Moreover, further development of students' multilingual world-image is realized by bringing together the cognitive, linguo-cultural and socially-oriented approaches in the language classroom through a number of innovative pedagogical technologies and educational methods.
2015

The article suggests a goal-based approach to teaching effective methods of dealing with professional Eng­lish-language materials in dynamic, integrated, and fast developing disciplines like Information and Commu­nication Technology and Enterprise Architecture. The main leading aspect of the approach is «Why» — as­pect which determines the learner's goals, and it is shown how the methods comprising the discussed ap­proach are subordinate to those goals. The authors suggest replacing isolated learning English for Specific Purposes (ESP) with studying professional materials in English in close collaboration with subject experts and on their request. Educational methods including teaching effective reading, written summarising, and de­veloping learner autonomy are described, and results of practical utilizing the approach is presented. 
2015

Appearance of the Internet and its general distribution plays a great role in teaching languages. In the article modern internet-technologies in educational process are considered. Authors pay special attention to the prob­lems of distance education by means of innovative technologies. Principles of work are described with such technologies in teaching Russian, as podcasting, screencasting, webinar and others. Authors prove the great significance of internet-education in the modern world, its basic advantages are discussed. 
2015

Ecological education becomes a subject of interest and action of the international organizations at the highest level. The search of harmonious interaction of society and nature leads to an intensive process of ecologization of general culture of mankind. It is caused by the need for increase of people's susceptibility and their involvement degree in the solution search of development problems and preservation of the sur­rounding environment. On the global and universal value, ecological education is specified as the main means of constructive transformation of social and individual ecological consciousness almost at all international fo­rums about the environment problems. Many of them are actually devoted to ecological education since the condition of the surrounding environment, the general ecological education of all population depends on the level of professional competency of future ecologist. 
2015

The problems of forming communicative competence in foreign language education are considered in the ar­ticle. The interdisciplinary construct «language-thinking-ethnos» in close relationship of all its components serves as the subject of scientific cognition in the system of foreign language education. At the current stage, teaching of foreign languages is unthinkable without an immersion into another culture and mentality, which require a certain degree of identification with the particular language community. The communicative behav­ior allows us to realize fully the fact that the language, consciousness and culture are links in one chain. 
2015

The article deals with the specifics of the use of Mass Media in the English language teaching process. The need to study English language in modern society is emphasized in the article; analyzed the most effective methods and approaches of the use of Mass Media in the English language teaching, such as newspaper and magazine articles, TV, radio, Internet resources, specialized educational software designed to develop the skills of different types of speech activity — oral communication, listening, reading, writing, and skills of detailed analysis of the different styles of the English language. 
2015

La présente étude est consacrée à la formation des mots savants en français à partir des préfixes issus du latin et du grec. Au cours des siècles, l´évolution des langues, surtout du lexique, se montre comme un phénomène essentiel, commun pour toutes les langues. L´évolution de chacune des langues est influencée par l´histoire de ses locuteurs, par des événements sociaux, culturels, géopolitiques. Il est bien utile de connaître tous ces phénomènes  pour se rendre compte des éléments influençant  la création des mots nouveaux et des idiomes.
2015

It is noted that the TOTAL company, being one of world leaders in nevtegazovy sector, plays an important role in North Kaspiysk the project. It is emphasized that the important step for development of business in Kazakhstan was taken when TOTAL got shares in two prospecting blocks in the south of the Aktyubinsk area. It is specified that the company continues to strengthen strategic partnership with the KazMunaiGas National company, actively developing joint prospecting projects. The conclusion is drawn that one of the main priorities of corporate policy of TOTAL concern is ensuring industrial and ecological safety at all stages of work. It is described how TOTAL actively participates in adjustment of the close business and cultural relations between Kazakhstan and France, being one of the leading international corporations and the largest French company.
2015

This paper presents a research of social security in the context of global development in the era of globalization. Based on the research of the works of western scholars author found that in the last two decades in the west largely changed conceptual approach to social policy. The reforms of the social sphere are determined by the transformation of the social structure and economy, with special emphasis on the competitive aspect of development. According to the author, the experience of western countries provide important guidance for the formation of appropriate policy in Kazakhstan. 
2015

The article is devoted to theoretical approaches to the definition of social audit. The article is based on the method of comparative analysis. The authors analyze the various definitions of social audit and summarize the views of researchers in this field. Two main approaches are highlighted that reflect the content of the category. 
2015

The article describes the features of the integration of marketing communications of the university through the implementation of corporate projects. Combining internal and external marketing communications, involving different target groups of consumers, corporate projects contribute to creating a positive image of the higher education institution. Integrating Marketing Communications provides mutual support for all of their constituent elements and leads to a synergistic effect. This approach allows for enhanced communication impact on project participants (both external and internal customers) and enhance its reputation in the market of educational services.
2015

Разделы знаний

International relations

International relations

Law

Philology

Philology is the study of language in oral and written historical sources; it is the intersection between textual criticism, literary criticism, history, and linguistics.[

Technical science

Technical science