Creating brand of tourist territories as an element of multidimensional structure of the development of entrance tourism
The article analyzes the structure of the brand of tourist territories, which is important for travelers when selecting a tourist zones and appears as a set of associations. The structure of the brand is explained by two main concepts as brand identity and brand image
2017
H. Wahap, G. Sadykbek, S. Aetov, A. Maulen