KazNU BULLETIN

The article deals with the substantial components of the basic concept of «Time». Universal, national­cultural and individual layers are identified. It holds in­detail description of the «passive layer» of the concept of «Time». As the material of description the works of the famous contemporary poet and writer Timur Zulfikarov were considered. The researcher highlights language means that represent the concept of «Time»: lexical units in the literal sense – words with temporal color, metaphorical designations, com­ parisons, epithets, figurative associations, symbolic assimilation. The fo­ cusing on the context of language units representing the concept of «Time» gives an opportunity to reveal the periphery of the concept, to describe the meaning shades that are not fixed in any lexicographical sources, and final­ ly to discover the peculiarities of studied concept in linguocultural aspect. 
2017

The pаper represents different аpprоаches tо the аnаlysis оf pоliteness in lаnguаges. А deep understаnding оf the differences betweenthe cоncept оf pоliteness inKаzаkh аndChinese lаnguаgesаre studied. In this pаper, we prоpоse their principlesаnd origins, which аre helpful fоr crоss­ culturаl cоmmunicаtiоn.Pоliteness is cоnsidered аs аn essential nоrm оf behаviоr,which is used by аgroup peоple in vаriоus wаys. The mаin objectiveоf the givenarticle is tо discuss the originоf pоliteness, аnаlyze the resins fоr interculturalcоmmunicаtiоnаnd summarize the differences in Kаzаkh аnd Chinese cultures, learnthediverse usageоf pоliteness by the peоple with different culturаlbackground.We pоintоut thаt peоple cаn put the pоliteness intо right usageоnly if peоple understandcorrectly the usageоf the pоliteness principles in different cultures.
2017

The notion of language ideology is a useful analytical concept allowing for unified analysis of processes at different levels of social organization as it affords linking large-scale social change
2013

The derivation of adverbs from the nouns, adjectives, numerals, pro­ nouns, verb forms and prepositions in Azerbaijani and English is dealt in the article. The semantic and grammatical changes happening in these newly formed adverbs derived from the above mentioned parts of speech are explained. The ways of formation of adverbs in Azerbaijani and English and the appearance of new semantic changes in these words originated from nouns, adjectives, numerals, pronouns, verbs and prepositions are discussed. It is stressed that adverb is one of the main parts of speech in Azerbaijani and English. It is said that the formation of adverbs from adjec­ tives is larger than any other parts speech. It is related with the closeness of adjectives with adverbs from the semantic and morphological point of view. The similarities and differences of adverbs in Azerbaijani and Eng­ lish are explained. The numerals are shown as one of the main sources of adverb formation. By acquiring the adverbial peculiarities numerals have slight aptness with the adverbs but semantically and turn into circumstan­ tional and quantity adverbs and determine the verbs. Unlike Azerbaijani, prepositions are shown one of the adverb formation sources in English.
2013

Different colors, their influence and impact on human’s life are spoken in the given article. some colors are given general description; their specific peculiarities in diverse nation’s cultures are also shown here. there is information about science Colorimetry,
2013

In the article the essence of concept «national idea» is comprehended. The main aspects of this problem’s reseaching in modern literary studies are revealed. The factors, which are influencing on formation and evolu­ tion of national idea, are considered. On the basis of the analysis of Kazakh literature’s works of XVIII­XIX centuries its role and value are defined in artistic work. It is established, that the national idea embodies aesthetic, ethical ideals and values of writers. It assists disclosing of the author’s con­ cept of life, deeper comprehension of heroes’ psychology, their attitudes to the reality. The national idea penetrates a content, poetics of artistic works. It causes a genre originality of the literature. Spirituality, patriotism, morals are its major components. The national idea is embodied in Kazakh literature of XVIII­XIX centuries at a level of a content, a plot, system of images. In the center of attention of folklore, akyns and zhyrau’s works there are social phenomena, historical events, inner world of the persons, comprehended in a context of a society’s development.
2017

The investigator’s scientific­theoretical views on the collection of stories «The Moons of Jupiter» including the literary heritage of Canadian Nobel Prize laureate, Alice Munro are discussed in this article. The obvi­ ous and secret psychologisms were researched in the original texts of the writer’s some stories. The author of the article theoretically sustains the problems touched upon in the Canadian writer’s stories, expresses her at­ titude towards the critics’ opinions who investigated psychologisms on the scientific­theoretical level, presents the extracts from the stories. Alice Munro describes the characters’ lives with its sharp turning and progress and slopes caused the moral crises. Each page of author’s short stories may be considered the slide of real life.
2017

The problems of interpretation of the term ‘concept’, language representation and methods of its analysis, difficulties connected with the study of its correlation with national mentality and culture
2018

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Philology is the study of language in oral and written historical sources; it is the intersection between textual criticism, literary criticism, history, and linguistics.[

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