KazNU BULLETIN

The given article is devoted to the problems of the governmental regulations of innovative actions. As shows the experience of developed countries the innovative development of country without an interference of the government don’t lead to the expected results, that is why the conduction and implementation of innovative and investigative policy should remain as the governmental task. The aim of the governmental regulations of innovative activity should become the properly conducted innovative policy. Innovative policy of the state by itself presents the set of forms, methods and directions which influence on the production of new products and technologies. 
2015

The current volatile market environment requires organizations to a qualitatively new level of implementation practices. Successful organizations create new knowledge, skills, abilities, transfer them within the company and quickly update the range of goods and services. Competence of the personnel has become a strategic factor for the development of the organization. The process of staff development should be ongoing. Therefore, the managers of all levels of management faced with the task of forming learning organizations, able to use the knowledge and experience in their work. The purpose of this article to consider a variety of methods and tools for the development of the competence of personnel. 
2015

Corporate Governance – is the management of   organizational and legal registration of businesses, streamlining the organizational structure, the construction of inter-firm relationships within the company and in accordance with the objectives. The system management of the organization’s corporate culture plays an important role, as a strategic tool to orient the team to achieve their goals. Since the internal characteristics of the corporate culture is difficult measurable, an important issue and the urgent need is to create techniques that allow to identify the main parameters of the current state of corporate culture in the company and the possible directions of change. 
2015

The article considers the current problems of the transition to inter­ national standards of quality based on state programs aimed at provid­ ing sustainable competitiveness of domestic enterprises both domestically and abroad. International standardization is one of the most important ele­ ments of modern mechanism of quality control. Standardization System of the Republic of Kazakhstan should be harmonized with international, regional and national systems and to protect the interests of consumers and the state in terms of quality and range of products, services and processes, their safety for human life and health, environmental protection and so on. 
2015

In a small work environment where every activity is wholly involved, directly affects each other and the business, management of one issue should go along and closely with the rest of operational issues. Risk man­ agement in a smalland medium sized business should not be an individual program but integrate withother management processes: business strategy planning, human resources management, financial management, and cus­ tomer  relationship management. Risk management for a business of any sizes relates to systematically assessment and strategic response to threats. By their nature, small and me­ dium sized business owners are frequently entrepreneurs, successful and optimistic entrepreneurs. They have the tendency to be confident based on their success in establishing and leading the business, and it might be common for smallmedium sized business owners to put risk management plans down the list of priorities.
2015

The Republic of Kazakhstan has high potential for tourism, still, in the ranking of countries by the Index of competitiveness of the travel and tourism sector in 2013 (Travel and Tourism Competitiveness Index 2013), published by the World Economic Forum [1] as well as the World Bank’s ranking of Logistics Performance Index (LPI) in 2014 [2] it took only 88th place. Therewith, the main factor holding back the development of tour­ ism, both in the country and in the regions, is still undeveloped tourist infrastructure, low rates of development and improvement of its basic ele­ ments in particular. The article describes the approaches to the formation of tourist infrastructure at recreational areas and the major factors affecting the tourist activity of the population, which allowed to establish the main problems hindering the development of tourist infrastructure as well as to formulate directions for its improvement. 
2015

The present paper develops the idea of personnel marketing applica­ tion with the purpose of meeting recruitment needs. Personnel marketing­ becomes more popular among companies as it successfully complements to their development solving a range of relevant issues. One of those issues is satisfying recruitment needs of short and long­term character. The paper also covers the challenges of companies applying personnel marketing in their business activities and defines an HR brand andan employer brand. The distinctive features of the employer practicing personnel marketing are specified by the authors. Additionally the key functions of personnel mar­ keting are described. The main objective of the paper is demonstration of the advantages of companies practicing personnel marketing in compari­ son with their competitors not applying it. The specificity of recruitment steps implementation by the mentioned companies is analyzed in detail. Finally, the paper concluded positive influence of personnel marketing on human resource management by satisfying short­term recruitment needs and securing long­term recruitment tasks. 
2015

Kazakhstani companies  face  international  competition  and  necessity to manage projects with success. The project is successful if effectively managed. A project manager is in charge of all the aspects of the project and responsible for achieving goals and objectives of any project. To per­ form successfully a project manager has to communicate effectively with a wide variety of stakeholders. From this point of view so­called “soft skills” are more important that “hard” ones because a project manager’s authority may be frustrated by siloing effects. A project manager needs two kinds of skills: the management­related skills (hard) and interpersonal ones (soft). To lead a project to success, a project manager must be able to use interper­ sonal skills with ease. People are the central part of project management, not the procedures and techniques. Procedures and techniques are merely tools that help people make their projects successful. Soft skills deal with human factor issues and, until recently, have been less discussed in project management literature. 
2015

The main purpose a comprehensive overview of the various aspects of the development of transport and logistics system in Kazakhstan and perspectives of its further development in accordance with current inter­ national trends in the field of transport and logistics. Implementation of transport and transit potential of the Republic of Kazakhstan stands as a separate aspect of the task of forming a basis for a qualitative breakthrough in the economic development of the country. This aspect requires the provision to increase the attractiveness and create a modern and efficient transport and logistics system. Importance of work is that the logistics and transport are one of the priority directions of realization of strategy “Ka­ zakhstan­2050”. Considering geographical and strategic position of the country in questions of formation of the international corridors, it is pos­ sible to declare with confidence that transport in Kazakhstan – one of pri­ ority aspects of development. 
2015

Unemployment is serious problem that government faces. Unemploy­ ment rates of any country pose a complicated puzzle. The paper discusses the basic concepts of unemployment in the economic system, describes the basic terms and definitions are given and analyzed the causes and consequences of unemployment. The article presents statistical data, as well as highlighted the problem of development of Kazakhstan’s labor mar­ ket influences on unemployment, social and economic consequences of unemployment. Also there is a statistical review of the labor market of Kazakhstan at work. 
2015

Methodological base of research in given clause was made with mod­ ern concepts Islamic банкинга andьIslamic model of financing takaful (in­ surance) as a whole. Findings: the results indicate the mathematical model consists of a probability space, a Brownian motion and a Poisson process. The jumps are independent and identically distributed. The approach con­ sists of defining a notion of risk and production instrument takaful (insur­ ance) in order to minimize the risk. Originality/value: -   In new judgement the principle «riba» an islam breaking moral laws as an interdiction of usury and its significant advantages in any spheres of human life is shown; -  The author’s financial analysis of economic experience Islamic bank­ ing in the countries of near and far abroad as new judgement of Islamic bank system is lead; -   In a new context features of financial specificity Islamic model of financing takaful (insurance) in modern Kazakhstan are revealed.
2015

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