JOURNAL Bulletin of KEU: Economy, Philosophy, Pedagogics, Jurisprudence

Academic questions of creating the program modules of the virtual university

The questions of training and methodological content filling by means of the software modules of the Virtual University

Gali OMAROV 2014

Formation of strategy of entrepreneurial universities

The article gives an understanding of the strategy and of the strategic planning. Described the features of strategic planning in higher educational institutions.

Tatyana PUPYSHEVA 2014

Classification of financial instruments manufacturing enterprises

Thís article examínes the procedure of classíñcation of ñnancíal ínstruments under IFRS. Pecutiatities of classífication and reclassífication of financíal assets and ñnancíal liabilities by categoties, classes

Altynbek SHERIMBETOV 2014

Strategic management tools used in the strategic development of wholesale and retail trade enterprise

Enterprise development strategy is the basis for all management systems, as it serves as a guide for making key management decisions relating to the development of future markets, products, organizational structure of business, profitability and the risk profile

Nurzhan TEZEKBAYEV 2014

Strategic management tools used in the strategic development of wholesale and retail trade enterprise

Image and nation brand formation as tourism development factor in Kazakhstan

The role of marketing in shaping the image and creating a national brand of the country as a factor in the development of tourism in Kazakhstan.

Ziada BORBASOVA, Sairan ULAKOV, Yuri OSSIK 2014

Impact of the Kazakhstan national bank monetary policy on credit institution activities

The article considers modern approaches of the analysis of monetary policy instruments on the activities of credit institutions

Ali OMAROV 2014

Impact of the Kazakhstan national bank monetary policy on credit institution activities

Regulations governing transactions in financial instruments

This article examines the normative-legal acts, which regulate the procedure of accounting for financial instruments. The relevant regulations, both national and international level.

Aitynbek Sherimbetov 2014

Stimulation in the product promotion system in the b2b-market

The article presents the questions of the brand supply effectiveness improvement for target group of customers at the b-2-b market.

Assel NALYBEKOVA 2014

Development of green marketing in the republic of Kazakhstan

This article is devoted to "green" marketing: its history of development and a current state in Kazakhstan.

Dina AKIMOVA 2014

State regulation of economy competitiveness: methods and mechanism

In article the analysis of methods and the mechanism of state regulation of competitiveness of economy is carried out.

Muchtarima ZHETPISBAEVA, Tatyana CHEBOTAREVA 2015

Formation and use of the national fund of Kazakhstan at the modern stage

This article discusses the history of the formation and functioning of the National Fund of the Republic of Kazakhstan

Berik DZHAKENOV 2015

Innovative marketing as instrument of increase of competitiveness of the rk industrial enterprises

This article is devoted to studying of introduction of "innovative" marketing at the industrial enterprises of Kazakhstan, and also a number of foreign countries.

Ziyada BORBASOVA, Dina AKIMOVA 2015